女装设计创意驱动的产业价值链升级路径
Journal: Economics DOI: 10.12238/ej.v8i9.2936
Abstract
本文聚焦于女装设计创意在产业价值链中的战略引擎作用,系统梳理了创意设计对产品差异化、品牌溢价、柔性制造及用户互动等多维环节的赋能机制,进而揭示了当前女装产业链中存在的结构性瓶颈,包括同质化竞争、设计与制造脱节及创意认知体系缺失等问题。在此基础上,文章提出了以设计为核心的价值链重塑路径,强调从前端研发整合、柔性协同到创意转译与人才耦合的系统升级思路。构建以创意为核心的可持续产业生态成为推动产业高质量发展的关键战略,为中国女装品牌实现从“制造导向”向“创意驱动”转型提供理论与路径支撑。
Keywords
女装设计；创意驱动；价值链升级；柔性协同
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