Research on international communication strategies of Yichun's local red culture

Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v7i7.4341

Yesheng LIU

Nanchang Institute of Technology

Abstract

To achieve effective cross-cultural communication of Yichun's local red culture and enhance influence, this study analyzes the situation and challenges Yichun's local red culture faces currently and proposes a series of carefully designed strategies, including precise targeting of audiences, selection of appropriate communication methods, development of high-quality communication content, and establishment of a scientific effectiveness evaluation system, to effectively advance and promote the communication process of Yichun's red culture.

Keywords

Yichun region; red culture; international communication

Funding

This article presents the phased research findings of the Yichun Social Science Project in 2025 "Research on International Communication Strategies of Yichun's Local Red Culture — Taking C-E Translation as the Medium" (Project No. 25SK285).

References

[1] Chang S, He YF. 2022. A study on the integration mechanism of red culture and foreign cultures. Comparative Study of Cultural Innovation, 23.
[2] Miao YF. 2025. A study on the international communication of Liaoning red culture in the new media era. New Legend, 3: 28-30.
[3] Wang XY, Fan AX. 2023. A study on innovative strategies for international communication of Shaanxi red culture. Comparative Study of Cultural Innovation, 7.
[4] Xiang CY, Dan YN. 2023. A study on international communication strategies of Chinese red culture. Journalism Enthusiasts, 4: 65-67.
[5] Zhou T, Zheng ZY. 2023. On the international communication of red culture in the new media era. Old Area Construction, 12: 57-64.

Copyright © 2025 Yesheng LIU

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License