A Study on the Communication Effect of Multimodal Translation of Urban Promotional Videos in the Era of Integrated Media
Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v7i6.4168
Abstract
Against the background of accelerated globalization and technological revolution in the era of integrated media, urban promotional videos, with their visualized and lively characteristics, have become a powerful medium for cities to step onto the global stage. Multi-modal translation, which integrates various symbolic forms, plays a crucial role in breaking through language and cultural barriers and accurately conveying urban images. Therefore, this study analyzes the current situation of multi-modal translation and investigates the communication effect through questionnaires and individual interviews. Based on these findings, it proposes strategies for enhancing multi-modal translation and communication effect of urban promotional videos, aiming to lay a solid theoretical foundation for the effective international dissemination of urban images.
Keywords
era of integrated media, urban promotional videos, multi-modal translation, communication effect
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