A Comparative Analysis of the Image Construction of Confucius Institutes in Reports by Mainstream Chinese and British Media
Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v7i12.5014
Abstract
This paper analyzes 2022-2024 CI reports from PDOE and TDT with Critical Discourse Analysis. It finds PDOE’s rising reports shape positive CI images via positive discourse, while TDT’s declining ones create negative ones with negative expressions. It also points out TDT’s factual deviations and PDOE’s reporting flaws, and offers improvement suggestions for CI’s international image building.
Keywords
Confucius Institutes, Mainstream Chinese and British Media, Image Construction Strategy
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[5]Xu Tingting. A Study on the European Image of Confucius Institutes[D]. Beijing Foreign Studies University, 2015.
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