Exploring the Impact of the Digital Economy on Multinational Enterprises

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v7i2.5204

Jixuan Lin

Guangzhou Institute of Science and Technology, Guangzhou 510540, Guangdong, China

Abstract

The digital economy is fundamentally reshaping the global operational logic of multinational enterprises (MNEs). This paper systematically explores the multidimensional impact of the digital economy on MNEs in terms of investment patterns, value chain division of labor, organizational paradigms, and supporting theories. Based on a review of existing research, this paper constructs a four-dimensional analytical framework of "technology driver — organizational evolution — spatial restructuring — theoretical renewal", and points out that future research should focus on the differential internationalization paths of digital enterprises from emerging markets, the profound implications of artificial intelligence technologies, and the evolution of digital trade governance systems, so as to provide references for the theoretical expansion of international business and the strategic practice of MNEs.

Keywords

digital economy; multinational enterprises; digitalization

References

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