Modern Economics & Management Forum

As China's core supply base for tropical fresh agricultural products and a gateway for opening-up, the Hainan Free Trade Port's port supply chain serves as a critical nexus connecting production and sales markets. Current challenges—including limited logistics channels, inadequate cold chain infrastructure, inefficient customs clearance processes, and ineffective coordination mechanisms—have constrained the brand value realization of "Hainan Fresh Products." Leveraging policy advantages of the free trade port and industry research findings, this study proposes targeted optimization strategies across five dimensions: logistics networks, cold chain systems, customs procedures, collaborative frameworks, and policy safeguards. The findings provide theoretical insights and practical support for enhancing supply chain resilience and operational efficiency.