Modern Economics & Management Forum

There is an in-depth coupling mechanism between the promotion of the national common language and writing and the coordinated development of the tourism industry in border areas of Yunnan. Based on sorting out the coupling mechanism between the two, this study explores the practical dilemmas and optimization paths currently faced. The study finds that prominent problems exist in the current coordinated development, including imperfect coordination mechanisms and insufficient joint work force, weak language service capacity restricting the quality improvement and upgrading of tourism, inadequate integration of language landscape with regional culture and low brand recognition, lack of talent and support systems leading to weak development sustainability, as well as vague paths for empowering common prosperity and limited industrial driving effects. The study holds that the solutions lie in putting forward optimized countermeasures in such aspects as improving the coordinated promotion mechanism and strengthening overall planning and guarantee, carrying out targeted language training to enhance tourism language services, standardizing language landscape construction to build distinctive cultural tourism brands, and broadening channels for increasing people's income to effectively empower common prosperity. It is expected to promote the in-depth integration and mutual promotion of the popularization of the national common language and writing and the tourism industry, so as to support the high-quality development of cultural tourism and rural revitalization in border areas of Yunnan.