Modern Economics & Management Forum

This paper focuses on the "bonded import + direct mail" mode of cross-border e-commerce in Hainan Free Trade Port. First, the development history of Hainan Free Trade Port, the rise of cross-border e-commerce and the significance of research purpose are expounded, and relevant theoretical foundations are introduced. Then analyze the policy environment of Hainan Free Trade Port, the scale and dynamics of cross-border e-commerce market, and analyze the advantages of "bonded import + direct mail" mode. Then it points out the problems and challenges of this model in policies and regulations, logistics supply chain, consumer cognition and so on. Through case studies at home and abroad and in Hainan Province, the successful experience is summarized. Finally, suggestions are put forward from the policy formulation and enterprise practice level to promote the efficient development of this model in Hainan Free Trade Port.