Modern Economics & Management Forum

The in-depth implementation of the cultural digitalization strategy has driven the cultural and creative industries into a new stage of "digital empowerment and ecological restructuring", while traditional industrial management paradigms face multiple challenges such as outdated concepts, rigid mechanisms, and insufficient technological integration. Based on the core connotation and development requirements of the cultural digitalization strategy, this paper analyzes the existing problems of current cultural and creative industry management in terms of value orientation, organizational structure, operation models, and talent systems. It proposes the transformation direction of a management paradigm featuring "digital-driven development, ecological collaboration and value co-creation". Furthermore, it reconstructs the practical paths for cultural and creative industry management from four dimensions: concept renewal, mechanism innovation, technological empowerment, and talent cultivation, providing theoretical support and practical guidance for the high-quality development of the industry.