Research on the Construction and Implementation Path of Enterprise Precision Marketing Strategy System in the Big Data Era — Based on Consumer Behavior Analysis

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v7i2.5167

Qinghua Liu

GEOVIS Raywin Technology Co., Ltd., Chuzhou 239000, Anhui, China

Abstract

With the rapid development of big data technology, enterprise marketing activities are shifting from the traditional extensive model to more targeted and interactive precision marketing. Taking consumer behavior analysis as the core, this paper explores the construction logic and implementation path of enterprise precision marketing strategy system under the background of big data. Through theoretical combing and case analysis, this paper constructs a closed-loop marketing system of "Data Perception - Behavior Identification - Strategy Output - Feedback Optimization", and puts forward corresponding suggestions on organizational guarantee and technical support.

 

Keywords

big data; precision marketing; consumer behavior; marketing strategy; data-driven

References

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