The Impact of Digital Transformation on Enterprise Operations Management

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i5.4555

Guobin Ren

Smart Home Jiyou Home Technology (Shanghai) Co., Ltd, Shanghai 200000, China

Abstract

This study examines the systemic impact of digital transformation on enterprise operations management. Through a comprehensive approach combining theoretical analysis, case studies, and questionnaire surveys, the research systematically investigates the transformation pathways and practical models of enterprise operations management in the context of digitalization. The findings reveal that digital transformation profoundly reshapes operational management approaches through three key dimensions: technology application, organizational adjustment, and business model innovation. At the technological level, emerging digital technologies optimize operational processes and enhance efficiency; organizationally, digital transformation drives structural changes and improves collaborative mechanisms; while in business models, digital technologies give rise to new operational paradigms and customer value creation methods. Comparative studies across industries demonstrate significant variations in digital transformation's impact, with manufacturing enterprises benefiting most notably in production efficiency and service enterprises achieving marked improvements in customer experience. Factors such as enterprise scale and development stage also influence the transformation process and outcomes. Based on these findings, the study constructs an implementation framework comprising strategic planning, technological deployment, and organizational change, while proposing differentiated recommendations for various enterprise types. The research outcomes provide theoretical references and practical guidance for enterprises navigating digital transformation, facilitating the development of more competitive operations management systems in the digital era.

Keywords

digital transformation, operations management, impact mechanism, case analysis, implementation strategy

References

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Copyright © 2025 Guobin Ren

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