Modern Economics & Management Forum

With the rapid development of metaverse technology, virtual reality, augmented reality, blockchain, and other technologies have gradually penetrated into the field of E-Commerce, promoting the transformation of agricultural product E-Commerce towards immersion, interactivity, and credibility. Traditional agricultural product E-Commerce faces problems such as "serious product homogenization", "weak trust mechanisms", and "single consumption experience". The introduction of metaverse technology provides new ideas to solve these problems. Starting from the core characteristics of metaverse technology, this paper explores its integrated application and innovative models in agricultural product E-Commerce, analyzes the current practical challenges, and proposes feasible practical paths. The study believes that building a "virtual-real integration" agricultural product E-Commerce ecosystem will help enhance user stickiness, strengthen brand value, and realize the digital transformation of rural economy.