The Construction and Application of a Big Data-Based Enterprise Performance Evaluation System

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i5.4553

Ting Xie

School of Management, Northwest Normal University, Lanzhou, Gansu, China

Abstract

In today's era of information explosion, data has become an important basis for enterprise decision-making. With the rapid development of information technology, the concept of big data has gradually gained widespread acceptance, and its applications across various industries have become increasingly widespread. Enterprise performance evaluation, as a crucial component of enterprise management, plays a significant role in enhancing management efficiency, optimizing resource allocation, and strengthening market competitiveness. However, traditional performance evaluation systems are often limited to financial indicators and fail to comprehensively reflect a company's actual performance. Therefore, exploring a big data-based enterprise performance evaluation system has become a hot topic in the field of enterprise management. This paper aims to discuss the application trends of big data in enterprise performance evaluation, construct a big data-based performance evaluation system, and analyze its application effects in enterprise performance evaluation, with the hope of providing new insights and methods for enterprise management.

Keywords

big data; enterprise performance evaluation system; construction; application

References

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