Modern Economics & Management Forum

Digital technology is gradually becoming the core engine driving the modernization of agriculture. The digital transformation in the agricultural sector has a profound impact on the organizational model and operation mechanism of the agricultural value chain. At the same time, new quality productive forces, with their unique technical penetration, network collaboration, and data-driven capabilities, play an important role in the agricultural field. However, the actual diffusion effect of new quality productive forces in the agricultural value chain still shows significant differences, especially in terms of the degree of technology adoption among different entities, the depth of collaboration, and the efficiency of resource integration. These differences restrict the overall promotion and efficiency improvement of agricultural digitalization. This paper focuses on the diffusion mechanism of digital technology in the agricultural value chain and conducts research by constructing a dynamic mathematical model to analyze the core driving factors affecting the diffusion of technology and the actual effects of policy intervention. It is found that new quality productive forces can effectively enhance the overall technical application level of the agricultural value chain through two paths: vertical diffusion and horizontal diffusion. On this basis, to better promote the efficient dissemination and deep application of agricultural digital technology, further policy recommendations are proposed.