Research on AI Translation in Cross-border E-commerce Scenarios
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i5.4532
Abstract
This study investigates AI translation technologies, multilingual translations, and ChatGPT re-translation across four major cross-border e-commercial platforms. Through technical parameter comparisons, this paper analyses, by empirical experiments, and examines the technical characteristics of platform-based AI translation, their strategic differences, and ChatGPT's adaptation capabilities. The research further discusses the evolving roles of translators. The results indicate that while these four platforms primarily utilize Neural Machine Translation (NMT) with distinct focuses, ChatGPT demonstrates superior cultural adaptability, whereas the platform-based AI translations excel at commercial narrative alignment. These findings provide valuable references for cross-border e-commercial platforms to enhance translation quality and reconstruct the role of translator.
Keywords
cross-border e-commerce; AI translation; ChatGPT re-translation; multilingual translation; the role of translator
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[4] Yang Ni. Construction of Cross-border E-commerce Product Translation Analogy Corpus and Vocabulary Feature Research — Taking Running Shoes as an Example [J]. Journal of Taiyuan City Vocational and Technical College, 2024(2):190-193.
[5] Su Xiaoyan. Application Research on English Translation Principles and Techniques in Cross-border E-commerce Trade of Agricultural Products in Guangxi [J]. Digital Agriculture and Intelligent Agricultural Machinery, 2024(5):105-108.
[6] Wen Hui, Li Long. Research on Artificial Intelligence Application in Translation for Cross-border E-commerce Platforms in the Digital Economy Era [J]. SME Management & Technology, 2025(12):123-125.
Copyright © 2025 Wanmin Zhang, Cui Jing, Wenhai Xu
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