Location Selection for China's Exhibition Industry to "Go Global" under the Background of the "Belt and Road Initiative" : A Comparative Case Study Based on the Markets of Europe, Asia-Pacific and the Middle East and Africa
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i5.4492
Abstract
Under the impetus of the "Belt and Road Initiative", the "going global" of China's exhibition industry has become an important path to serve the globalization of enterprises and integrate into the global industrial chain. This paper constructs a location selection framework that includes market maturity, industrial fit, and policy and cultural connection, and comparatively analyzes the characteristics and strategies of the three major markets of Europe, Asia-Pacific, and the Middle East and Africa. Research findings show that the European market needs to leverage a mature system to achieve high-end integration, the Asia-Pacific market should deepen regional cooperation to expand growth, and the Middle East and Africa market can focus on emerging demands to seize the initiative. This research provides theoretical references for the location selection and differentiation strategies of China's exhibition industry in "going global", and helps it achieve high-quality international development.
Keywords
the belt and road; exhibition and convention industry; go out; location selection; international market
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[5] Government of Macao Special Administrative Region. (2025). MICE statistics: 1st quarter of 2025. Statistics and Census Service. Retrieved from http://www.dsec.gov.mo/e/mice.aspx
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