Research on the Strategic Path of Ecological Development of Shaoguan's Silver Economy: Based on the AHP-SWOT Model
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i4.4276
Abstract
This study is based on the realistic background that the aging rate in Shaoguan City is higher than the average level in Guangdong Province, and combined with the positioning of the ecological development zone in northern Guangdong, an AHP-SWOT analysis model is constructed. The research found that Shaoguan City has advantages such as superior ecological environment, rich cultural, tourism and health resources, and enhanced regional policy support, but it also faces challenges such as weak silver industry chain, lack of professional talents, and intensified regional competition. Based on this, this article proposes that precise policy guidance should be strengthened, regional cooperation should be deepened, especially integrated into the "health and tourism" system of the Guangdong-Hong Kong-Macao Greater Bay Area, rely on ecological advantages to develop characteristic health and wellness industries, strengthen the training and introduction of professional talents, and improve the supply of multi-level elderly care services, and ultimately build a sustainable development mechanism of "policy support-industry upgrading-stimulating consumption", providing theoretical reference and practical paths for the ecological development zone in northern Guangdong to cope with the challenges of aging and cultivate new economic momentum.
Keywords
Silver economy; ecological development; AHP-SWOT model; ecological health care
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[2]General Office of the People's Government of Guangdong Province. (2025, February 24). Notice on issuing the "Implementation Plan for Promoting the High-Quality Development of the Silver Economy and Enhancing the Well-Being of the Elderly in Guangdong Province" [EB/OL]. Retrieved July 30, 2025, from https://www.gd.gov.cn/zzzq/zxzc/content/post_4680527.html.
[3]Peng, X., & Chen, Q. (2022). A discussion on China's silver economy. Social Security Review, 6(4), 49–66.
[4]Lin, B. (2024). Developing the silver economy to meet diversified elderly care needs. People's Tribune, (13), 17–19.
[5]Cai, F. (2024). Silver economy and silver economics. New Finance, (4), 4–7.
[6]Zhang, G. (2024). Coupling logic and path construction of elderly care service system and silver economy. Academic Journal of Zhongzhou, (10), 80–88.
[7]Wu, Y., & Li, H. (2024). The demand of silver economy development for elderly care finance. China Finance, (12), 47–49.
[8]Zhuang, R. (2024). Research on the coordinated development path of China's elderly care cause and elderly care industry. Theoretical Vision, (11), 61–67.
[9]Wang, S., & Li, F. (2021). Consumption structure, demand characteristics and behavioral decision-making of China's elderly group. Social Sciences in Beijing, (8), 119–128.
[10]Gao, Y. (2024). The impact of platform economy development on the consumption of the elderly from the perspective of silver economy. Journal of Commercial Economics, (21), 53–56.
[11]General Office of the People's Government of Guangdong Province. (2023, November 18). Notice on issuing the "Five-Year Action Plan for 'Top Ten People's Livelihood Projects' in Guangdong Province (2023–2027)" [EB/OL]. Retrieved July 30, 2025, from https://www.gd.gov.cn/zwgk/gongbao/2023/33/content/post_4298999.html.
[12]Gao, Y. (2024). Development opportunities and layout of the silver economy. People's Tribune, (10), 84–87.
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