Research on the Pathways of Art-Led Rural Construction in Boosting the Development of Rural Cultural Tourism Industry: A Case Study of Guyan Painting Township in Lishui City
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i4.4241
Abstract
"Art-led rural construction" is an important approach that utilizes the power of art to sustain local cultural heritage and achieve the creative transformation of rural aesthetics. This paper focuses on the impact of art-led rural construction on rural revitalization, exploring its role in promoting the development of cultural tourism in Guyan Painting Township, Lishui City, against the backdrop of national policies. By analyzing the current development status of Guyan Painting Township, summarizing experiences, and comparing it with Tuochuan Township in Wuyuan, Jiangxi, and Hongcun in Anhui, the paper identifies existing issues such as insufficient specialization in the sketching industry, subpar tourist experiences, and lagging marketing and promotion. Corresponding countermeasures are proposed to provide references for the development of rural cultural tourism.
Keywords
Art-Led Rural Construction, Guyan Painting Township, Cultural Tourism Industry, Rural Revitalization
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[2]Mei Fen, Chen Mingbin. The Internal Mechanism and Path of Integrating Aesthetic Education into Rural Revitalization: Concurrently Discussing "Rural Beauty" under Cultural and Tourism Integration. Social Scientist, 2022, (6):45-52.
[3]Pan Ying. Research on the Development of Lishui Guyan Huaxiang Scenic Area from the Perspective of Cultural and Tourism Integration [D]. Jiangxi University of Finance and Economics, 2022.
[4]Qu Yan. Art-led Rural Reconstruction: The Third Path of Rural Construction in China. National Arts, 2020, (3):14-19.
[5]Chen Jianshu. Analysis of Strategies for Public Art Intervening in the Cultural Construction of New Rural Areas. Journal of Xiamen University of Technology, 2021, 29 (2):91-96.
[6]Tao Rongrong. Research on Art Intervention in the Upgrading of Rural Tourism [D]. Nanjing University of the Arts, 2022.
[7]Deng Xiaonan, Qu Jingdong, Qu Yan, et al. Artistic Practice in Contemporary Rural Construction. Academic Research, 2016, (10):51-78.
[8]Liu Shuman. The "Multi-Subjectivity" of Art-led Rural Reconstruction under the Rural Revitalization Strategy: Taking the "Qingtian Paradigm" as an Example. National Arts, 2020, (6):135-143.
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