Business Cruise Sets Sail to Explore a New Business Model for Efficient Maritime Social Platforms
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i2.3968
Abstract
In recent years, with the rapid development of the global cruise industry, business cruises have emerged as a new trend, attracting increasing attention from business elites. Zhongde Business Cruise, a pioneer in this field, has creatively introduced the concept of a "Cruise Business School". It integrats luxury cruise travel with mid-to-high-end business needs through an invitation and referral system, which has established a decentralized business social platform that combines learning, networking, and collaboration. This paper analyzes the development background, business model, market positioning, competitive advantages, and future prospects of business cruises, exploring their innovative impact on modern business interactions and their potential for global expansion.
Keywords
business cruise,cruise business school,efficient networking, new business model, resource integration
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