Business Cruise Sets Sail to Explore a New Business Model for Efficient Maritime Social Platforms

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i2.3968

Lanxuan Meng

International Department of Beijing No.8 High School, Beijing, China

Abstract

In recent years, with the rapid development of the global cruise industry, business cruises have emerged as a new trend, attracting increasing attention from business elites. Zhongde Business Cruise, a pioneer in this field, has creatively introduced the concept of a "Cruise Business School". It integrats luxury cruise travel with mid-to-high-end business needs through an invitation and referral system, which has established a decentralized business social platform that combines learning, networking, and collaboration. This paper analyzes the development background, business model, market positioning, competitive advantages, and future prospects of business cruises, exploring their innovative impact on modern business interactions and their potential for global expansion.

Keywords

business cruise,cruise business school,efficient networking, new business model, resource integration

References

[1] IFeng.com: Riding on the Ship to Set Sail and Forge New Paths: The Successful Holding of the Business Cruise Industry Cooperation Conference in Beijing. Available from: http://baby.ifeng.com/c/8Utdk1H9cu2 [Accessed 10th March 2025]
[2] China Economic News Network: Zhongde Business Cruise's Official Inaugural Voyage Thank-You Event Held at the Chang'an Club. Available from: https://www.cet.com.cn/wzsy/kjzx/3503735.shtml [Accessed 14th March 2025]
[3] SOHU News :Dreams Set Sail: Zhongde Business Cruise’s First Voyage Concludes Successfully. Available from: https://m.sohu.com/a/812408200_121626271?010004_wapwxfzlj [Accessed 14th March 2025]
[4] The Paper: Cruise Ships: The Preferred Choice for Outbound Travel of the New Middle Class - True "Lying-Flat" Tourism? Available from: https://m.thepaper.cn/kuaibao_detail.jsp?contid=25897319 [Accessed 20th March 2025]

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