Modern Economics & Management Forum

Pinduoduo (PDD) is a Chinese e-commerce company; PDD's core model is to provide users with an online shopping platform that brings together a wide range of products. PDD has no presence in the African market. Africa is rich in population and has a vast consumer market, but it does not have advanced productivity and lacks living materials. In this regard, PDD has a significant price advantage and is well-placed to expand its business in Africa. This paper analyses the feasibility and implementation options for PDD companies to enter African countries and will suggest ideal market entry methods for PDD companies to use in the African market from the perspective of analysis of the business environment. It uses questionnaires and PEST analysis. To tell how PDD companies can enter and develop in the African market in its specific cultural and political background and social and moral differences.