Xiuyan jade carving was included in the first batch of national-level intangible cultural heritage in 2006 and serves as an important carrier of Liaoning’s cultural and tourism resources and Chinese jade culture. At present, the Xiuyan jade industry has shifted from “selling raw materials” to “selling culture, brands, and experiences.” In 2024, its e-commerce sales exceeded RMB 8 billion, with products exported to more than 100 countries and regions worldwide. However, in entering international markets, Xiuyan jade carving faces challenges such as differences in cultural contexts, overly traditional product forms, inadequate quality standards and traceability, and shortages of cross-border sales channels and interdisciplinary talent. This paper proposes an integrated five-dimensional pathway encompassing “cultural translation, product reconstruction, internationalization of standards, channel localization, and contextual communication” to transform Xiuyan jade carving from a “local Chinese intangible cultural heritage” into an international cultural consumer product that can be understood, worn, collected, and communicated.