Journal of Higher Education Research

With the continuous acceleration of globalization and the increasing frequency of cross-cultural communication, this paper mainly explores the relevant content of inheriting excellent traditional Chinese culture in college English teaching, and analyzes the significance and value of integrating traditional culture into college English teaching in today's educational and teaching environment. Propose targeted teaching strategies from different perspectives to help students establish national cultural confidence, improve their English learning and language abilities, and achieve the dissemination of excellent traditional Chinese culture internationally and globally.