Arts Studies and Criticism

The innovative integration of traditional cultural elements into modern fashion design in Kazakhstan reflects the mutual influence and intersection between cultural inheritance and global fashion trends. This paper discusses how Kazakhstan’s traditional cultural patterns, embroidery, colors, and fabric elements are deconstructed, innovated, and combined with global fashion trends. By integrating traditional and modern elements, Kazakh culture revives vibrantly on the international fashion stage, showcasing the reinterpretation of traditional designs in contemporary clothing. The article analyzes the expression of cultural identity in this integration and its significance for contemporary fashion, offering a new perspective on the innovative use of traditional culture.