Arts Studies and Criticism

This study aims to explore how to enhance local appeal through digital technology and effectively integrate local cultural elements, and analyze the design principles in the digital display of the Sanxingdui Museum. The research methods include literature review and case analysis. The digital display of the Sanxingdui Museum is analyzed in combination with AHP (Analytic Hierarchy Process), and the core design principles and related influencing factors that affect the perception of the locality are identified in combination with the locality theory. Through the deep integration of digital technology and local cultural elements, the Sanxingdui Museum has successfully enhanced cultural identity and immersion, and strengthened the interactive experience and emotional resonance of the audience. Digital technology not only plays an important role in the protection of cultural heritage, but also provides new possibilities for the display and inheritance of local culture. Through the application of digital technology, the Sanxingdui Museum has successfully enhanced its local appeal, enabling visitors to experience and identify with the Sanxingdui culture in digital technology.