Arts Studies and Criticism

This paper delves deeply into the promoting role of the media industry in the development of the cultural industry. Firstly, it clarifies the concepts and relationships between the media industry and the cultural industry. As a crucial carrier of cultural dissemination, the media industry is an important part of the cultural industry. In terms of the promoting role, the media industry provides platforms for content creation and dissemination, accelerates the spread in content creation and dissemination, helps with marketing promotion and cultivates the consumer market in market expansion, and drives technological upgrading and promotes creative transformation in innovative development. Through case studies at home and abroad, such as Huayi Brothers, Douyin, and Disney, etc., this is further corroborated. Meanwhile, it also points out problems such as the limitations of the media industry itself and the insufficiency of collaborative development. Finally, targeted countermeasures and suggestions are put forward, and the future development trend is prospected, emphasizing the importance of in-depth research on the relationship between the two.