The Dissemination Path of News Short Videos in Mainstream Media from the Perspective of Media Convergence

Journal: Arts Studies and Criticism DOI: 10.32629/asc.v5i5.3074

Lu Zhang

Communication University of China, Nanjing, Nanjing 210013, Jiangsu, China

Abstract

With the deepening of media convergence, the role of mainstream media news short videos in information dissemination is becoming increasingly significant. In order to explore the dissemination path of news short videos from the perspective of media convergence, a literature analysis method was adopted to analyze the current development status and dissemination characteristics of short videos in mainstream media. Research has shown that news short videos, with their unique form and immediacy, are disseminated through multiple channels such as social media, greatly enhancing the efficiency of information dissemination and audience engagement. The article also reveals how mainstream media can adjust their dissemination strategies to adapt to this emerging form and optimize dissemination effectiveness in the new media environment.

Keywords

media convergence; mainstream media; news short videos; dissemination path; information dissemination

References

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Copyright © 2024 Lu Zhang

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