Gestalt Study on the Evolution of Motorcycle Front Face — Take Kawasaki Ninja ZX-10R for Example

Journal: Arts Studies and Criticism DOI: 10.32629/asc.v3i3.923

Lixian Xie, Guangzhong Hu, Lin Ma, Zhen Lan, Mingjing Zeng

Sichuan University of Science & Engineering, Zigong 643000, Sichuan, China


China has become a major producer of motorcycles, but constant innovation and improvement on the design of motorcycles is still needed to shape its own brand image, hence to inherit and innovate the brand value. Based on this, in the design of motorcycle front face, gestalt psychological principle is used to build gestalt combination with visual recognition, and it will be inherited in the future modification, which will play an important role building their brand and design innovation. This method can provide reference for motorcycle modeling design.


motorcycle, innovation, brand, modelling, gestalt


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