Cultural Identity Construction andCross-cultural Communication Skills Cultivationof College Students in the Digital Age
Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v7i8.4484
Abstract
Set against the digital era, this study examines how college students shape cultural identity and cultivate intercultural communication competence. A mixed-methods design—survey data from 172 students and interviews with 20 participants—clarifies digital media's influence. Findings show that although online platforms broaden cultural contact, they can also unsettle identity. A robust cultural identity correlates positively with intercultural communicative ability. Drawing on these results, the paper outlines an integrated educational model: revise curricula, embed digital literacy, organise structured virtual exchanges, and secure institutional policy support, thereby strengthening both cultural identity and intercultural communication skills.
Keywords
Cultural Identity, Cross-cultural Communication, College Students, Digital Age, Digital Media
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[2] Wang H, Li Y. The effect of online international collaborative projects on college students' cross-cultural communication skills[J]. Advances in Educational Technology and Psychology, 2020, 6(3): 89-102.
[3] Smith A D.The Ethnic Origins of Nations[J].British Journal of Sociology, 1987, 39(4):340-367.
[4] Byram M. Teaching and assessing intercultural communicative competence[M]. Clevedon: Multilingual Matters, 1997.
[5] Li H. The impact of cultural introduction on improving students' cross-cultural communication skills in college English teaching[J]. Transactions on Economics, Business and Management Research, 2024, 18: 42-50.
[6] Yu S, Fu T. Research on cultivating cultural confidence of college students from the perspective of digital transformation[J]. Adult and Higher Education, 2023, 5(18): 118-123.
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