Modern Economics & Management Forum

Digital transformation is driving the semiconductor industry from "scale competition" to "value competition". This article analyzes the market segmentation dimensions and the construction path of precision marketing models from the perspective of technology iteration and application scenarios. By integrating core journal papers, industry white papers, and typical project cases, it proposes a data-driven "three-dimensional segmentation-full-chain collaboration-dynamic optimization" framework, reveals the core logic of digital transformation on the transformation of semiconductor marketing models, and provides theoretical support for enterprise practice.