Research on Market Operation Strategies of Fitness Clubs under the Upgrading of Sports Consumption
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i4.4095
Abstract
This paper focuses on the market operation strategies of fitness clubs under the background of sports consumption upgrading, combining industry practices to explore the implementation paths of user operation, digital transformation, brand marketing, and professionalization of coaching teams. The study shows that by building a full lifecycle user management system, deploying intelligent hardware and data platforms, creating scenario-based experiential marketing, and establishing standardized coach training mechanisms, the service quality and market competitiveness of clubs can be effectively improved. The research results provide practical reference for the fitness industry to respond to changing consumer demands, emphasizing the key role of systematic operations centered on professional value for the sustainable development of the industry.
Keywords
sports consumption upgrading; fitness clubs; market operation strategies
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[5] Feng Qiang, Wang Xin. Development Path of Ice and Snow Fitness Clubs under the Background of Ice Moving South [J]. Sporting Goods and Technology, 2024, (13): 52-54.
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