Development of Sponsor Value and Profit Practice in Small-Scale Commercial Sports Events
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v6i4.4093
Abstract
This paper analyzes the necessity of developing sponsor value and profit practice; discusses the basic principles of this work; meanwhile, combining some small-scale commercial sports events, it approaches from multiple aspects such as in-depth communication among multiple parties, refined classification of sponsors, formulation of scientific cooperation agreements, deep development and protection of intangible assets, and striving for integration of the event with sponsor corporate culture, to form a relatively complete sponsor value development plan. Some specific cases are incorporated to serve as inspiration and provide reference for sponsor management in small-scale commercial sports events.
Keywords
small-scale commercial sports events; sponsor value development; profit practice
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[2] Yu Hongliang. Research on Brand Sponsorship Theory and Marketing Strategy of High-Level Sports Events [J]. Sports, 2018(17): 30-31.
[3] Han Lidong, Shang Yong, Yang Tieli. Research on Sponsorship Issues and Strategies of University Sports Events under the Background of Building a Strong Sports Nation [J]. Shandong Sports Science and Technology, 2023, 45(3): 60-65.
[4] Wang Tianshuo, Xu Ligong. Research on Operation Strategies of Sports Event Sponsorship in China — Taking the IAAF Diamond League Shanghai Meeting as an Example [J]. Sports Goods and Technology, 2024(12): 34-36.
[5] Zhu Wenyan. Sponsor Selection and Sports Event Competition [J]. Journal of Wuhan Institute of Physical Education, 2009, 43(12): 35-40.
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