Modern Economics & Management Forum

In the Internet era of rapid development of information technology, consumer behavior has undergone profound changes, which has a full range of impact on corporate marketing strategy. Consumer information acquisition channels have become convenient and gradually diversified, consumer decision-making is more rational, and personalized needs are more and more prominent. These changes have prompted companies to review and adjust their marketing strategies, strengthen data-driven market insights, focus on brand building and word-of-mouth marketing, and enhance product innovation and service capabilities. Through in-depth study of the changes in consumer behavior and its impact on marketing strategies, it will help enterprises grasp the opportunities in the fierce market competition, and ultimately realize the sustainable development of enterprises.