Arts Studies and Criticism

With the improvement of social and economic standards, enterprises must adhere to a sustainable development path to gain a competitive edge in the market. This implies that the concept of sustainable design should become a key focus for designers under such circumstances. Driven by the principles of sustainable design, designers should thoroughly analyze each stage of brand visual identity construction, identify unresolved issues in current design strategies, and uphold an innovative spirit to explore new pathways for building brand visual identities, ensuring practical implementation. This article, guided by the concept of sustainable design, delves into the key aspects of brand visual identity construction, aiming to deepen stakeholders' understanding of sustainable design principles.