Arts Studies and Criticism

With the continuous deepening of artificial intelligence in the field of design, the penetration of computing technology in the design process has provided new inspiration for art design, but it has also made the constraints it faces more complex. At the same time, visual communication design under media convergence also faces the need for highly suitable cross-media conversion and high-efficiency and diversified output; in the environment of brand image enhancement with experience as the main line, brand image also faces the requirements of media, diversification, dynamic and even interactivity. Under the current complex and diverse design problems and requirements, traditional brand visual design methods are difficult to meet, and new technologies, methods and strategies are urgently needed to open up new design models.