总裁叙事身份建构研究——以《哈佛商业评论（英文版）》为例
Journal: Engineering and Management Science DOI: 10.12238/ems.v7i5.13166
Abstract
总裁身份建构有助于塑造良好形象，总裁通过第一人称叙述管理故事，构建叙事身份，争取利益相关者认同。本研究聚焦话语策略、语言资源及叙事内容，选取《哈佛商业评论（英文版）》为例，采用Wodak的历史话语分析，结合Bamberg叙事实践理论，运用Verschueren的语言顺应论解析构建过程和原因。发现三大叙事主题：历时变化展现总裁成长，主导权突出对企业的控制，同一性体现与利益相关者的关系。通过命名、述谓、视角化等策略，建构历时，主体和群内身份，目的在于顺应物理、心智及社交世界，激发情感共鸣。本研究结合话语分析与叙事实践理论，丰富了商务叙事研究框架。
Keywords
总裁叙事话语；身份建构；话语历史分析；叙事实践理论
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