跨文化视角下啤酒文化营销策略模拟与效果分析
Journal: Economics DOI: 10.12238/ej.v8i2.2312
Abstract
本文通过实验设计,从跨文化视角分析啤酒文化营销策略的效果,探索不同文化背景下的营销策略优化路径。研究构建了一个回归分析模型,考察文化差异、品牌认知、消费者偏好和营销策略之间的关系。结果表明文化背景在啤酒营销策略的适配性中起着决定性作用：集体主义文化的消费者倾向于接受本土化营销策略,而个体主义文化则更偏好全球化策略。基于这些发现,本文提出了针对不同文化市场的啤酒营销策略优化建议,以帮助品牌在全球化竞争中获得更大的市场份额。
Keywords
跨文化营销；啤酒文化；品牌认知；营销策略
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