At present, the international and domestic situations have undergone profound and complex changes, the world economic growth is sluggish, and the global governance problems are prominent. In the face of uncertainties in globalization and the driving structure of China's economic growth gradually shifting from foreign trade and investment to domestic demand and consumption, the urgency of the modern industrial system to be independent and controllable has been further strengthened. In the face of the new economic development pattern, the marketing strategy of enterprises also needs to be changed to adapt to the needs of the international and domestic markets. This paper mainly studies and puts forward the purpose of the new development pattern, as well as the marketing strategy and path of enterprises under the background of double cycle.