The Role of Big Data Generation in Developing Online Marketing
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v4i1.1189
Abstract
With the continuous development of Internet technology, people's life has gradually entered the age of data, from physical sales and face-to-face communication to Internet marketing. The application of this Internet technology is expanding progressively, reflected in the marketing of all walks of life. Compared with the traditional sales model, the advantage of Internet consumption lies in high efficiency and precision. An efficient and accurate delivery depends on the era of big data and consumer information flow to achieve effectiveness. The Internet has gradually broadened the channels to obtain people's information and changed consumers' consumption habits and cognition. Big data accurately analyze consumer psychology and implements data classification to deliver content.
Keywords
big data generation, online marketing, social media, artificial intelligence
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