Exploring Digital Marketing for Brands in the Internet Era
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v4i1.1180
Abstract
With the rapid development of the Internet, "digital" has fully penetrated into daily life and business operations. And with the development of new technologies, brand marketing has also continued to change its approach. With new marketing methods such as "live commerce", "KOL" and "community marketing" appearing one after another, digital marketing has become an important engine of growth for enterprises. This article summarizes the underlying logic and methodology by combing through the history of digital marketing development to provide a reference for brands to better cope with future adjustments.
Keywords
digital, brand marketing, digital marketing
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[2] Li Q. Exploring the role of technology in digital marketing in the Internet era[J]. Satellite Television and Broadband Multimedia, 2020(5):115-116.
[3] Yang Qing. Research on the application of digital marketing in the era of "Internet+": taking Tencent's social advertising platform Guangdotong as an example[J]. Advertising View (Theory Edition), 2016(04):62-67.
[4] Li Jun. Innovative strategies of enterprise marketing management under "Internet+" [J]. China Market,2022(15):136-138.
[5] Cheng M, Gong B, Wang Hao. On the value concept and value creation path of content marketing in the digital era[J]. Publishing Science,2022,30(3):66-73.
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