Exploring the Value of Design Thinking Through the Phenomenon of Multidimensionality in Graphic Design
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v3i4.1024
Abstract
The multidimensionalisation of graphic design expressions, with its diverse and multi-spatial expressions incorporating modern technology, promotes a closer connection between design and business, driving innovation in brand expressions, and triggering society to think about design when it accumulates a certain amount of commercial interest in return. The article explores the connotation and value of design thinking through the current phenomenon of multidimensionality in graphic design, and uses this as an entry point to explore the role of design thinking as a driver of innovation, and to guide society to consider the possibilities of implementing innovation through design thinking.
Keywords
graphic design multidimensionality, design thinking, business, branding, innovation
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[2] Scott K. Radford; Peter H. Bloch (2011). Linking Innovation to Design: Consumer Responses to Visual Product Newness., 28(s1), 208-220.
[3] Martinez, Marian Garcia (2014). Co-creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage. Agribusiness, 30(2), 132-147.
[4] Aaker D. Innovation: Brand it or Lose it. California Management Review. 2007; 50(1), 8-24.
[5] Mulder-Nijkamp M, Eggink W. Innovating from inside the brand: (Re)searching the optimum design strategy for brands a new product innovations[C]// Global Brand Conference. 2016.
[6] Randall, Robert; Liedtka, Jeanne (2014). Innovative ways companies are using design thinking. strategy & leadership, 42(2), 40-45.
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