Influences of Music’s “Chinese Style” Trend on Related Industry’s Profit Making Strategy

Journal: Arts Studies and Criticism DOI: 10.32629/asc.v1i1.158

Sizhe Liu

Shanghai World Foreign Language Academy

Abstract

“Chinese style” is a new music genre that has developed rapidly in China since the 20th century. As its popularity rises, which forms a “Chinese style” trend, the music gradually becomes commercialized and thus affects the profit making strategy of related firms. In the research, the author is going to explain and evaluate these strategies and their causes. 

Keywords

Chinese style, popular music, industry, audience

References

[1] Zhou Meitong. Analysis and research on the characteristics of "Chinese style" popular music. Art Education. 2014; (1):71.
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[4] Zhang Yuhong. (2011) Study of the audiences of Chinese style music. Master’s Thesis, Hunan Normal University, Changsha.
[5] You Jingbo. Brief history of Chinese pop music. Shanghai: Shanghai Music Publishing House; 2015.
[6] Zhang Jie. Study of the value of “Chinese style” popular music. Time and Space in Music, 2015; (15): 106.

Copyright © 2020 Sizhe Liu

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