电竞旅游者动机细分及圣地巡礼赋能模型研究——以游戏《英雄联盟》为例
Journal: Economics DOI: 10.12238/ej.v4i5.766
Abstract
电竞旅游者动机分类研究对于细分市场营销和电竞旅游目的地推广具有重要意义。文章以游戏《英雄联盟》为例,以即将作为电竞之都的上海为电竞旅游案例地,根据200份调查问卷数据,采用聚类分析方法,对参观上海某电竞基地的游客类型进行了研究。结果显示,这些游客可以被划分为巡礼型游客、体验型游客、观光型游客和被动型游客4种类型,每种类型游客都具有各自的行为目的与特征。电竞+旅游作为一种新的出游方式,其中,由前三种的游客的旅游动机所共创的行为“圣地巡礼”,正受到越来越多人的重视,为了能揭示其背后的文化与旅游现象之间的交互影响,本文试图在动机研究基础上,探索圣地巡礼赋能旅游发展的研究与实践模型。
Keywords
电竞旅游；旅游动机；英雄联盟；圣地巡礼
Full Text
PDF - Viewed/Downloaded: 0 TimesIndexation
Download Index RecordReferences
[1] 冈本亮辅.圣地巡礼与观光[J].宗教人类学,2015,(00):403-418+6.
[2] 山村高淑,张天新.动画重新激活日本的传统景观和社区——从“剧情旅游”中神社的事例谈起[J].北京规划建设,2014,(04):13-15.
[3] 吴丽云,侯晓丽.影视旅游者旅游动机研究——铁岭龙泉山庄旅游者实证分析[J].人文地理,2006,(02):24-27.
[4] 郑晴云.朝圣与旅游:一种人类学透析[J].旅游学刊,2008,(11):81-86.
[5] 周藤真也.アニメ「聖地巡礼」と「観光のまなざし」アニメ『氷菓』と高山の事例を中心に.早稲田社会科学総合研究,2016,(16):51-71.
[6] Buchmann A,Moore K,Fisher D.Ex periencing film tourism authenticity & fellowship[J]. Annals of Tourism Resea rch,2010,37(1):229-248.
[7] Busby G,Klug J . Movie-induced tourism:The challenge of measurement and other issues[J].Journal of Vacation Marketing,2001,7(4):316-332.
[8] Johnston,J.,Rosslyn invests in preparation for expected Da Vinci hordes.The Sunday Herald,2006,(5):18
[9] Sheldon,Nigel. Convergence Cul ture:Where Old and New Media Collide. [J].International Journal of Advertisi ng,2007.
[10] Yamamura T.Contents tourism and local community response:Lucky star and collaborative anime-induced touri sm in Washimiya[C]// Japan Forum.2014.v
[2] 山村高淑,张天新.动画重新激活日本的传统景观和社区——从“剧情旅游”中神社的事例谈起[J].北京规划建设,2014,(04):13-15.
[3] 吴丽云,侯晓丽.影视旅游者旅游动机研究——铁岭龙泉山庄旅游者实证分析[J].人文地理,2006,(02):24-27.
[4] 郑晴云.朝圣与旅游:一种人类学透析[J].旅游学刊,2008,(11):81-86.
[5] 周藤真也.アニメ「聖地巡礼」と「観光のまなざし」アニメ『氷菓』と高山の事例を中心に.早稲田社会科学総合研究,2016,(16):51-71.
[6] Buchmann A,Moore K,Fisher D.Ex periencing film tourism authenticity & fellowship[J]. Annals of Tourism Resea rch,2010,37(1):229-248.
[7] Busby G,Klug J . Movie-induced tourism:The challenge of measurement and other issues[J].Journal of Vacation Marketing,2001,7(4):316-332.
[8] Johnston,J.,Rosslyn invests in preparation for expected Da Vinci hordes.The Sunday Herald,2006,(5):18
[9] Sheldon,Nigel. Convergence Cul ture:Where Old and New Media Collide. [J].International Journal of Advertisi ng,2007.
[10] Yamamura T.Contents tourism and local community response:Lucky star and collaborative anime-induced touri sm in Washimiya[C]// Japan Forum.2014.v
Copyright © 2021 李思凡, 张超平
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License